And echoing the immortal words of ex-brand ambassador and supermodel, Cindy Crawford, lasses the world over will be declaring ‘My Choice’ after setting eyes on the refreshed collection.

For starters, the “griffes” are softer and more refined. While it retains the inimitable constellation star at ’6′, its feminine appeal is enlivened by striking dials in silver, champagne, black, brown and white mother-of-pearl that boasts a wave pattern radiating from the star. Elsewhere, it’s re-designed ‘mono rang’ bracelet with linear links is sporty and elegant all at once.

The collection comes in many different flavors – five case sizes and different combination of case metals with diamond studded options. But we’re sure of particular interest would be the 31, 35 and 38mm variants, which brandish the Marque’s famed Co-Axial manufactured calibers.

Launched a decade ago in 1999, the Co-Axial’s escapement calling card is its configuration that helps reduce friction among key components while ensuring accuracy and longevity. Fitted in the 31mm size is the Calibre 2500 with 48-hour power reserve.

The larger 35 and 38mm counterparts are anchored by the 8520 and 8500 calibres with 50-hour power reserve respectively.  All models available in 18K red or yellow gold, bi-color (stainless steel with either 18K red or yellow gold), or stainless steel, with matching bracelets.

High-Lights
A perceptive man who has had a hand in developing over 3,000 watches in his time with the watch industry, Nieto can be credited for consolidating Baume & Mercier‘s market position through iconic lines like the Hampton and the Riviera. He is also responsible for opening up the lucrative Chinese market for the brand, as well as getting its production unit fully up to speed with the timely delivery of its products to global markets.

His Words:
“We will be affected for sure, but we also have a good card to play. I think we will be gaining more market share”